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Facebook Changes Terms Of Service: No More “We Can Do Anything We Want With...
Big Buzz in the Twitter webosystem, and not only, because of the “previous” Facebook New Terms of Service. According to which even if you closed your account, Facebook had the right to do whatever...
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A $30bn Social Commerce Market
Turning “like” to “Buy” Social media emerges as a Commerce Channel. Here is a report by A Booz&Co. Which highlights why, with few examples of early pioneers, a market that has been embryonic to...
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Gift giving via Social Media is Growing
Gift giving via Social Media is growing in popularity. Social Gifting is being compared with selling trend led by the likes of Groupon. With a number of Start Ups offering services to allow gift card...
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Microsoft to Facebook: Atlas Advertising, deal closed
Facebook has acquired today Atlas Advertising from Microsoft. With more mature digital assets of global reach, such us: Xbox/Kinect, Skype, Bing, Windows Phone, and improved MSN and new Windows 8...
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Ad Privacy Practices: Agencies Reluctant to do biz with Non Compliant Publishers
The Internet Advertising Bureau is at the forefront of the internet self regulation, here is IAB Self Regulatory Program for Online Behavioral Advertising. In a nut shell, a user’s privacy compliant Ad...
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FBX – Facebook Ad Exchange
Starting from today, Facebook is adding ads purchased through its ad exchange, FBX, in the newsfeeds of users, with retargeted ads from buyers. The Facebook move will result in behaviorally target...
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Key Digital Trends for 2013 – Conversion Optimization
Second TOP priority for marketers this year is: Conversion rates Optimization There are many excellent sources out there (internet) when it comes to how to improve conversion rates. My take is that the...
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